Degree Details - Miles Community College

Events Cafe News

C. Sales & Marketing

Why Sales & Marketing?

This certificate is designed to develop the skills necessary to work in a marketing or sales related environment. This program can be completed online.

Students should consult the catalog of the institution to which they expect to transfer and select appropriate courses in consultation with their advisor.

Upon completion of this program students will:

Utilize Microsoft Office which includes Word, Excel, Power Point and Access;
Develop sales skills for the retail environment;
Identify key Advertising and Marketing techniques;
Develop key business communication skills such as public speaking;
Develop customer service skills.

You May Also be Interested In:

A.S. Business A.A.S. Small Business Mgmt C. Customer Relations

Apply Now

Request Information

Total Credits for Program Completion: 27

First Year - Fall Semester 12 Credits		Credits
BMKT 240BMKT 240 - Advertising This course is an overview of the core advertising concepts including brand communication, creative messages, media’s role in advertising, public relations, integrated marketing communications and advertising plans.	Advertising	3
BMKT 210BMKT 210 - Sales, Merchandising, & Retailing This course covers the fundamental principles and practices of strategic retail management. Traditional and non-traditional retailing, store location, managing a retail business including merchandise management and relationship retailing are the focus of this course.	Sales, Merchandising, & Retailing	3
BMKT 225BMKT 225 - Marketing This course covers the fundamental principles of marketing including the marketing mix, target markets, consumer behavior, marketing research and marketing plans.	Marketing	3
CAPP 131CAPP 131 - Basic MS Office This course emphasizes the practical aspects of today's computing environment. Instruction includes the basic computer architecture and operation, hardware, operating systems, network communication, ethical issues associated with computers, and aspects of integrated software with an emphasis on business applications. Students will learn beginning to intermediate elements of word processing, database, spreadsheet, and presentation software.	Basic MS Office	3
First Year - Spring Semester 15 Credits		Credits
BMGT 245BMGT 245 - Customer Service Management This course is an overview of proven principles that create customer satisfaction and loyalty. Covered topics include customer relationship management, complaint handling, service design and delivery, and quality issues.	Customer Service Management	3
WRIT 122WRIT 122 - Intro to Business Writing This course is designed to teach students how to write better routine business correspondence. The basic concepts of letter, memo, and report writing are taught. Emphasis is on composing at the keyboard, given different office situations and following oral and written instruction. While grounded in solid business communication fundamentals, this course takes a strong workplace activity orientation, which helps students connect what they learn to what they do or will do on the job. Grammar and punctuation will be reviewed and emphasis on business usage. Pre-requisite: appropriate placement.	Intro to Business Writing	3
	OR
	Written Communication Elective	(3)
M 108M 108 - Business Mathematics This course is a study of math and terminology used by business and industry. The course will begin with a review of the fundamental principles of arithmetic and percentages. Payroll, bank records, interest, notes, discounts, markup, inventory, depreciation, and stocks and bonds will be covered. This course does not fulfill General Education requirements for the AA/AS degree. Pre-requisite: appropriate placement score or concurrent enrollment in NC 021 Supplemental Instruction/Academic Support for Mathematics. For those in NC 021, attendance and participation in NC 021 will be reported to your M 108 instructor for consideration in your M 108 grade.	Business Mathematics	3
COMX 111COMX 111 - Introduction to Public Speaking This course is intended to help students develop skills in speaking, organizing thoughts, and listening. Major emphasis is placed on the preparation and presentation of formal speeches.	Introduction to Public Speaking	3
	OR
COMX 115COMX 115 - Interpersonal Communication The objectives of this introductory-level course are to help students develop an understanding of the fundamentals of interpersonal communication theory and to learn useful skills that will enable them to be more effective in establishing healthy interpersonal relationships in their personal lives and professions.	Interpersonal Communication	(3)
CAPP 151CAPP 151 - MS Office This is an intermediate-level course using the Windows Vista operating system and an integrated software package with emphasis on the business environment. The approach is a hands-on experience creating more complex documents, spreadsheets, databases, presentations, publications, web pages, and pictures. Pre-requisite: CAPP 120/120A.	MS Office	3

Please refer to the the Current Catalog for specific program details.

Program Guide

Total Credits for Program Completion: 27